What is the HRS extranet?

The HRS Extranet allows hotels to manage reservations, rates and availability within HRS, a reservations platform that provides access to more than 3,000 corporate travel programs.

The HRS Extranet, aka HRS HotelPortal or Hotel Service Portal, is used to monitor a hotel’s presence on HRS. When fully integrated into a hotel’s technology stack, the HRS extranet is accessible and controlled via a PMS or channel manager.

What does HRS mean in hotels?

What is HRS in the hotel industry? It stands for Hotel Reservation Service, the precise name of a hotel reservation platform focused on business travel programs.

In this blog, we will zoom in on the HRS extranet hotel platform, to understand what it is, how it works and how an HRS partner hotel can get the most out of it.

The importance of HRS in the hotel industry

What is the SHR used for? In short, HRS has carved out a niche for itself in the corporate travel industry, including granting its hotel partners access to thousands of corporate travel programs run by some of the world’s biggest brands.

HRS also provides hotel partners with marketing and payment processing tools. In exchange for this access and assistance, HRS charges a commission on each business booking it facilitates.

What are the advantages of HRS for hotel chains?

What is the purpose of the SHR? Grant hotels access to the valuable corporate travel program market. Why would a hotel want to enter this market? Some reasons:

  • Business travel is growing: Recent Statistics show that business travel has a year-on-year growth rate of 8-12% and the value of this travel sector will reach 829.5 billion US dollars over the next five years.
  • Business travelers fill the gaps: Businesses tend to book during the week and during the off-season, which helps a hotel maximize its occupancy rate.
  • Travel programs ensure regular business: The contractual nature of travel program partnerships allows for long-term relationships to be developed, resulting in more frequent vacation bookings as companies are less price sensitive.

HRS can prove incredibly useful for any hospitality business targeting the corporate travel sector. So let’s see how the HRS extranet can be used most effectively.

Unlock the power of HRS with SiteMinder

Offering full HRS integration, SiteMinder allows you to control HRS through the same screen as you control all other booking channels. Stop jumping from extranet to extranet and take full advantage of the business travel opportunity.

Learn more

Essential functions of the HRS extranet

HRS extranet login in hand, you are ready to make the most of the platform. But what features does it offer exactly? Five main functions include:

Centralized management of multiple properties

The HRS extranet allows your hotel group to manage multiple properties from one place. This streamlines operations, maintains uniformity across locations and provides consistent control over room rates, availability and reservation policies.

Mobile check-in and check-out

HRS supports mobile check-in and check-out, allowing time-poor business travelers to bypass traditional front desk processes, improving the guest experience while reducing the workload of front desk staff.

Two-way data synchronization

Two-way data synchronization ensures that room rates, availability and reservations are updated in real time across all connected systems. When HRS integrates with a system like SiteMindereach booking channel can be automatically updated as soon as a new reservation is made.

extranet hours

Data Security and Privacy

The HRS extranet places a strong emphasis on data security and privacy. It implements robust encryption and compliance measures to protect hotel and guest information. This builds trust with business clients while protecting your hotel from cybersecurity issues.

Automated workflow efficiency

Automated workflow tools in the HRS Connection Extranet reduce manual processes and enable your staff to shift their focus from menial administrative tasks to providing premium service to business travelers, all accomplishing administration faster and more accurately than ever before. You can automate reservation updates, guest data, and reporting, and you can extend these automations well beyond the HRS extranet by connecting the tool to a platform like SiteMinder.

Best practices for optimizing the HRS extranet

The HRS Hotel Extranet is full of potential – it’s up to you to realize it. This is not a simple task, as the platform requires you to compete directly with a multitude of other hotels targeting the exact same guests. But by using the extranet wisely, you can increase your chances of winning and retaining valuable business travel deals.

Analyze data and segment business travel markets

The HRS extranet provides a wealth of data that you can use to identify patterns of business travel behavior, which can then inform your ongoing business travel strategy. Segment by industry, business size or booking frequency, then tailor offers to meet the needs of certain groups.

Business Travel Segment Demand Forecast

Use historical data to anticipate business travel demand. Anticipate busy business travel periods to better manage inventory, adjust staffing and prepare tailor-made promotions that will guarantee secure corporate bookings.

Implement Strategic Pricing for Corporate Bookings

By integrating HRS with SiteMinder, you can capitalize on SiteMinder’s hotel business intelligence toolwhich powers dynamic pricing strategies in real-time. Consider offering your business clients exclusive pricing, volume discounts, and flexible booking options.

Increase visibility on corporate booking platforms

By regularly updating and optimizing your HRS profile via the extranet, you can ensure that your hotel stands out to potential corporate clients. Highlight services and equipment adapted to businesses and participate in HRS promotional campaigns.

The best way to increase your visibility among business travelers? Establish a presence not only on HRS, but on all the platforms they use. By offering deep integration with HRS and a host of other corporate travel platforms, SiteMinder helps you do just that.



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