Nestled along Calle de Mariano Abasolo in the historic center of Oaxaca de Juárez, Mexico, Hotel Azul Oaxaca is much more than a place to sleep. It is a living gallery and boutique hotel where each suite has been individually designed by a famous Oaxacan artist. From the bright Toledo Suite, its headboard fashioned from kites made at the Centro de las Artes de San Agustín, to the geometric energy of the Villalobos Suite and the minimalist elegance of the Dubon Suite, each space tells a distinct creative story.
You can also enjoy the Cocina Azul restaurant, the charming interior patio, the Campante Bar, the Salón-Galería and the Pabilo Café, creating a complete sensory experience rooted in the culture and crafts of Oaxaca.
Since 2021, Hotel Azul Oaxaca uses the SiteMinder platform to bring the same level of excellence to its online presence as it does to every detail of the customer experience.
We spoke with Orlando Jimenez Mendoza, assistant general manager, who oversees operations and distribution at Hotel Azul Oaxaca.
Visibility gaps in a competitive market
For a boutique establishment of the caliber of Hotel Azul Oaxaca, in a hotel landscape that is becoming more competitive by the day, reaching the right guests at the right time required more than word of mouth.
The property needed to strengthen its online reputation, expand its digital footprint and attract a broader pool of potential travelers, all while maintaining the attentive, personalized service that defines the brand experience. Without the right tools to advertise the property on key platforms and gain meaningful insight into market trends, revenue opportunities were being overlooked.
Find a smarter way to grow online
The Hotel Azul Oaxaca team was looking for a solution powerful enough to drive growth, but practical enough to adapt to the realities of a small to mid-sized boutique property.
“SiteMinder stands out as a practical and efficient platform with an easy-to-use interface channel managermaking it ideal for managing small and medium sized properties,” explains Orlando.
Alongside this simplicity is the inclusion of metasearch capabilities through SiteMinder Request More paved the way for greater online visibility and a larger audience. Reliable and responsive customer support further reinforced that SiteMinder was the right long-term technology partner for the hotel.
Transform scope and data into concrete results
With the SiteMinder platform in place, Hotel Azul Oaxaca has acquired the tools necessary to compete with more confidence in the digital marketplace. Customer acquisition became more controlled and efficient, giving the team centralized oversight of inventory and pricing and freeing up time and focus for customers.
“The reach of metasearch broadens our audience, allowing us to attract more potential customers,” says Orlando.
“This broader reach not only increases our bookings, but also helps us maintain a competitive edge in the ever-changing hospitality market. »
Through More Channelsthe hotel was also able to simplify the commercial aspect of its expansion across all channels.
“It means saving time for sales, it helps us connect with new allies, and connections are smoother through SiteMinder. We like that commissions are now set and we don’t need to waste more time on this,” shares Orlando.
Being present on multiple channels through Channels Plus also created a strong sales opportunity for the hotel, while having a single inventory for everything and unifying all rates was a major advantage.
These gains weren’t just about visibility. SiteMinder data and analytics have opened up a richer view of demand and behavior that was previously difficult to access.
“The insights gained from SiteMinder analytics are invaluable. They provide us with a deeper understanding of market trends and customer preferences, allowing us to refine our marketing strategies and tailor our services to better meet customer expectations,” says Orlando.
Make your store property impossible to miss online
Hotel Azul Oaxaca increased revenue and bookings by combining centralized distribution with the audience reach of metasearch. SiteMinder gives boutique hoteliers the same benefit: more visibility, smarter data, less manual work.
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The hotel also benefited from the value of SiteMinder DGS, which allowed easier access to the valuable business travel market.
“Sharing our sales information through SiteMinder in real time for sales agents is a big step we have taken since the visibility and immediate action currently helps us capture customers more easily and allows us to reach the business segment. Implementing GDS has even allowed us to have reservations with airlines,” notes Orlando.
The icing on the cake was the unwavering support received from SiteMinder.
“Whenever we run into issues or need help, the support team is fast, knowledgeable and genuinely helpful. »
Knowing that expert help is always available allows the team to keep operations running smoothly and focus their energy on customers.
The team is also beginning to explore the mobile app. As Orlando shares: “The SiteMinder app is something we’re still learning about, but we’re confident it will positively help us keep information like Dynamic Revenue Plus recommendations, today’s bookings, and our rates readily available.”
Growth that goes beyond the numbers
Since implementing the SiteMinder platform, Hotel Azul Oaxaca has experienced a significant increase in revenue, a stronger online presence and a significant increase in bookings, all while maintaining the seamless and artistic guest experience the property is known for.
The partnership between the hotel and the technology provider has evolved into a more strategic and data-driven way of running the business, allowing the team to make bolder business decisions with greater clarity. The result is a property that is more visible, more profitable and better equipped to adapt to changing demand, fueled by efficient distribution and metasearch visibility.
“For any hotelier looking to optimize their property management and stay ahead of the competitive hotel landscape, SiteMinder is a highly recommended choice,” says Orlando.
SiteMinder is proud to support the success of Hotel Azul Oaxaca and looks forward to continued growth into the future.
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