Sydney, Australia – A new report from SiteMinder, the world’s leading hotel commerce platform, reveals that hotel demand is expected to remain stable over the coming months, defying global conditions.
The mid-year edition of SiteMinder Hotel Booking Trends The report, based on data from the SiteMinder platform which generates 135 million hotel reservations each year, covers stays between June and September 2026 in 22 key tourism markets in the Americas, Asia-Pacific and Europe. The report finds that forward bookings are increasing on average year-on-year, although disruptions around the Middle East’s major airline hubs, rising fuel costs and broader economic uncertainty are making some travel routes more expensive and harder to predict. Although months and markets appear to vary, demand is expected to peak globally in September, with bookings up 12.2% year-on-year in the Americas, 17.4% in Asia Pacific and 11.7% in Europe.
James Bishop, SiteMinder’s vice president of ecosystem and strategic partnerships, says the data points to a season that will reward hotels willing to scale with demand.
“The situation is not uniform across the world, with some markets understandably having a more difficult time than others. However, in most destinations, hotels are ahead of their performance at the same time last year. When travel demand becomes more selective, such as this season, the hotels best placed to capitalize are those that know where demand is going and can react to it in real time, rather than after the fact. It is at times like these that modern technology is crucial for hotels, as the right tools now provide up-to-date market intelligence and recommendations on how to adjust revenue and distribution strategies when demand changes.
Despite varying conditions, the average daily rate (ADR) is one of the most consistent signals in the report. Hotel room rates are increasing in four of five markets in the Americas, seven of eight in Asia Pacific and seven of nine in Europe, including destinations with more moderate booking volumes. In Asia Pacific and Europe, September is expected to be the strongest month in terms of ADR growth. In the Americas, ADR growth is expected to peak in June, coinciding with the opening of the 2026 FIFA World Cup.
The stronger booking trend, however, is not fully reflected in overnight stays in Europe and the Americas, where shorter stays are reducing room night growth. In Europe, the total number of nights is increasing at half the rate of reservations. Cancellation rates are also increasing in most markets. In Asia Pacific, cancellation rates increased by an average of 0.81 percentage points year-over-year, and by 0.5 percentage points in Europe. By comparison, cancellations in the Americas are more contained, up just 0.1 percentage points, a sign of more deliberate and committed demand.
The mid-year edition of SiteMinder Hotel Booking Trends the report is available here.
Media inquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com
Information for investors
Paul Wong
+61 411 889 876
investors.relations@siteminder.com
About SiteMinder
SiteMinder Limited (ASX: SDR) is the name for SiteMinder, the world’s leading hotel commerce platform, and Little Hotelier, an all-in-one hotel management software that makes life easier for small accommodation providers. The global company is headquartered in Sydney with offices in Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila, Mexico City and Pune. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 135 million bookings worth more than AU$85 billion in revenue for its hotel customers each year.
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