What is the tour operator’s software?
The Tour Operator software is a type of digital tool used by the hotel industry to manage and automate reservations, routes and operations between hotels and travel companies.
Many hotel groups organize visits and use specialized software for operators to do so. But hotel groups more often use tour operators to connect with tour operators and their customers, to become the hotel of choice for these groups and take advantage of the coherent company that travel companies can offer.
In this guide, we will take a closer look at the Tour operator and the route software: why a hotel could use such a tool, what the Top Tour Operator software looks like and how to obtain a maximum value from the software solutions tour operators.
Why should hotel groups use tour operators booking software?
There are a number of convincing reasons for a hotel group to use the tour operator systems / software.
First and foremost, you can considerably diversify the distribution channels of your hotel, allowing you to reach new guest segments while reducing your dependence on OTA.
These tools can give you access to international travelers, group reservations, niche markets and more. They can also help your hotel increase the occupation in the middle of the week and in low season, and can generate constant income for the company.
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How visits management software helps increase hotel income
How exactly does the travel operator’s route software help your hotel group earn more money?
- Access new markets: The simple answer to the above question is to connect your hotels to tour operators looking for a place to house their guests. You have access to a market that is also difficult to reach (and in some inaccessible cases).
- Take advantage of a predictable occupation: The web -based tour operator software connects you to companies that tend to book several parts both for their customers, usually make these reservations well in advance and often reserve during the quieter periods of the week or the ‘year. A predictable and consistent company can be invaluable.
- Attract different types of travelers: By accessing this new market, you can identify a type of guest that you have not targeted before, but which represents a huge unexploited market.
- Promote unique experiences: Travel groups are a captive audience you can sell your hotel and your region. By offering a fantastic experience, you can generate buzz in your region that the travel group could spread through word of mouth, which can help you deliver new cases with a minimum of marketing expenditure.
Key characteristics of the best tour operator software for hotels
Beyond the verification of reviews on tour operators, what should you look for in the best tools?
Integration with existing systems
The several -day tour operators that you choose will have to integrate into your current technological battery. Before locking a tool, check that it can do the following with your property management system (PMS):
- Synchronize data in real time
- Send, receive and manage booking information
- Exchange data to power relations and analysis
Automation and efficiency
Integration facilitates automation, as it guarantees that your tools can speak and function with each other, so connectivity is crucial for automation software for tour operators. But you should also seek:
- Tour operator software with communication management functionality, such as automated messaging
- Tour operator software with reporting and analysis tools
- Real -time rate and availability updates
- Scalability through improved plans and added features
Data security and confidentiality
Data security is an absolute non -negotiable for any modern technological tool. You will often see tour operators with derogation management and other confidentiality features specific to visits, but as a hotel, you should look for compliance with industry standards and regulations.
Siteminder’s RGPD compliance and PCI DSS certifThe cation is a good example of the safety you should look for.
Commissions and other costs
Most modern tour operators work under SaaS subscription models. Many offer several subscription levels, so you can choose a package that suits your needs to make sure you don’t pay too much.
In addition to the subscription fees, you must also carefully examine the commissions and the costs that you will pay on all the reservations made via your chosen tool, as they can take a large part of your income.
Balance direct reservations and tour operators
Speaking of commissions, although tour operators are a great way to connect with travel companies and access their precious customers, your ultimate goal should be to delete the software intermediary and attract direct reservations Tours.
How does visits reservation software for hotel groups work?
Travel solutions connect hotel groups with tour operators looking for properties that can accommodate their customers. Interior work can differ from one tool to another: some simply connect the hotel and the travel company, and allow both parties to come to their own arrangement, while others facilitate all aspects of the Hotel booking in the tool.
There is a richness of such solutions available for hotel groups, which serve different travel and travel niche companies. The right tool for you will depend on the type of guests and reservations that you are looking to attract, and how you hope to secure them.
But whatever your ideal hotel operator software looks like, you can be convinced that your perfect tool Integrate transparently into siteminder.