The Gerald Apartment Hotel is the only luxury accommodation available in the picturesque destination of Geraldton, on the west coast of Australia.
Bringing customer service and exemplary comfort, the Gerald is a hotspot for mouse trips thanks to its conference center, its roof bar, tapas and its amazing place.
The award -winning hotel has 12 types of rooms on seven floors and is located in the heart of the CBD, offering customers for flexibility and convenience.
Use of technology to achieve all magic
In hospitality, the front only succeeds when the backend works well. This is exactly the case for the Gerald, who created a technological battery with a strategic concentration and clear objectives in mind.
Use of the siteminder platform to manage key tasks such as online distribution and website optimization, integration with Mews PMS To rationalize daily operations, and The hotel network To feed direct reservations, the property goes more and more forced.
“We always use siteminder, and when we discovered the Hotels network, we instantly knew that this software was what we were looking for to pilot direct reservations and reduce the OTA commissions,” said Rachel Finney,, Sales director.
“The three systems work perfectly together. Having our PMS, Channel Manager, The Hotels Network to personalize and target direct reservations change the situation. We have saved time and money to analyze the data and implement recimbing activities. »»
Tangible results and hassle -free experience
Thanks to the powerful integrations between siteminder, Mews and The Hotels Network, the Gerald was able to improve its marketing and increase its share of direct income.
“We can change our marketing strategy with one button,” said Rachel. “We can move quickly and send campaigns at any time of the day. We can also see real -time analyzes daily. »»
“As a result, we have managed to develop our direct reservations of an average of 30% to 40% per month.”
Adding to this was the painless experience of using technology and support for support when necessary.
“Everything was easy to install and the support was fantastic,” said Rachel. “We love follow -up and ideas on what to implement for even better results.”
“It is certainly advantageous to do your research, to chat with other hoteliers and to find the best solutions on the market.”
Thank you for your incredible comments Rachel! We wish you, as well as to the team, all the best in the future.