The Equeva Group is an innovative private hotel group and the largest 3.5 star accommodation group in the Blue Mountains, Australia, with over 180 rooms on offer.
Offering comprehensive holiday experiences in the Blue Mountains, including restaurants, attractions and events, the group operates five properties:
- The Metropole Guest House
- Blue Mountains Heritage Motel
- Katoomba Town Center Motel
- EchoPoint Village
We spoke to representative, Jack Weston the group’s experience with The SiteMinder platform and its Metasearch Manager functionality.
Empowering hoteliers to take full control
Trying to independently manage campaigns across multiple metasearch channels is a huge challenge for hoteliers and one that Equeva Group was determined to solve. Given the valuable role metasearch plays in generating direct bookings, Jack and the team turned to SiteMinder for help.
Metasearch Manager gives hoteliers the ability to effortlessly manage multiple properties across different metasearch channels in real-time, all in one place.
This includes a centralized dashboard to view real-time performance, manage bidding and optimization centrally across all major metasearch channels, define and automate multiple campaigns and generate informed insights with customizable reports, and much more. even more.
For Jack and Equeva, this feature provided much-needed control.
“This gave us full control over our marketing strategy and detailed areas of modification to our campaigns,” he said.
“The experience so far has been great and our direct bookings have increased along with our conversation rate.”
The impact was also felt in the key indicator results across Equeva’s portfolio. In just over a month, SiteMinder was able to deliver:
- Return on ad spend (ROAS) multiplied by 32.8
- 69 reservations via direct booking links on Metasearch in 6 weeks
- 583 clicks to the booking engine via metasearch
- 2.4x performance improvement over previous solution
Get better results, just like the Equeva Group
What if you could increase your hotel’s efficiency and revenue while reducing your workload? SiteMinder’s intelligent hotel platform helps you do just that.
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Increased capabilities and support
With the ability to set automated rules, create new campaigns in minutes, and access insightful reporting, Metasearch Manager gives hoteliers a head start on succeeding on platforms like Google, Trivago, and Tripadvisor.
Additionally, Jack and the team were very impressed with the level of support SiteMinder provided.
“This has given us full control over our metasearch strategy in every area we want to target,” he said. “It’s much better than our previous tool; it’s easy and works efficiently.
A platform to rely on
SiteMinder is the industry-leading platform, unlocking the full revenue potential of hotels around the world.
From revenue distribution and optimization to guest engagement and market insights, SiteMinder gives hoteliers complete control over their business from one central interface.
It is also perfectly positioned to give groups and channels the unique capabilities they need to drive meaningful business results and growth.
For brands like Equeva, this is essential because it provides the power and performance needed to quickly make the right choices and achieve maximum profit. SiteMinder also plays a vital role in providing a consistently high level of security, support and reliability that all business operations need.
“Our experience with SiteMinder has been a very smooth and enjoyable journey which can be particularly attributed to the fantastic customer service from the start of setup and integration into our properties and PMS systems,” said Jack.
“SiteMinder’s booking engine performed exactly as expected and helped keep our operations running smoothly. Our experience setting up and integrating Metasearch has also been a great one with fantastic and consistent support.
Thank you, Jack, for your incredible and valuable feedback. We wish you and the Equeva Group all the best for the future!