Berlin, Germany – SiteMinder, the world’s main global distribution and income platform, has identified the five key factors in the growing demand for income management solutions accessible in the global accommodation industry.
According to the Director of Site Products, Leah Rankin, who will put them this week to highlight them to ITB Berlin, the forces pushing more hoteliers to adopt accessible income management are:
- The change in global travel models, international arrivals should increase up to 70 million in 2025, representing an increase of 5% compared to the previous year
- The growing influence of events, with 65% of travelers more likely to travel for an event this year compared to the last
- Intensification of competition, with 113,000 rooms under construction in Europe and 142,000 in the United States, only
- Operational ineffectures in progress, including continuous dependence on calculation sheets, manual adjustments and fragmented solutions
- An essential talented gap, especially in the field of income management.
“Navigation Hotel returned management today is not an easy task. With changing travel models, the growing influence of events and growing competition, complexity can quickly become overwhelming for hoteliers. This often leads to obsolete practices rooted within accommodation companies, still aggravated by a shortage of dedicated income management professionals at the level of industry, “explains Rankin.
Rankin’s revelations coincide with the expansion of siteminder more dynamic income in certain markets in the northern hemisphere, as unveiled today in ITB Berlin. Since its initial launch last year, Dynamic returned more has remained the only solution for hotels to access live market intelligence and take immediate measures on their inventory, their price and distribution strategy. Designed to make the management of sophisticated income accessible to each hotel – unlike income management systems that have traditionally been accessible to a few limited – double capacity in dynamic income more means that any hotel can, for the first time, use a mobile system to optimize its income according to market demand. From today, the product will include recommendations for dynamic ideas, a SAS company and the world’s leading supplier of software and income management services, they are therefore no longer limited to hotels with dedicated income management resources.
According to Rankin: “During the development of this product, our objective was to make income management not only accessible, but intuitive, which allowed hoteliers of all kinds to make confident and data decisions, even when the world around them is unpredictable. Our solutions are designed to meet the current challenges while anticipating future needs, and the expansion of dynamic income more emphasizes our commitment to help companies maintain control in a world where change is the only constant. »»
As highlighted in recently published Hotel reservation trends Report, hotels are increasingly adapting to the evolution of market conditions with more dynamic income management practices. The report said that, globally, room prices in 2024 were on average 16% – or US $ 31, higher on Friday evening compared to Sunday evenings. In Germany, the rooms in June – coincided with the start of the summer and the UEFA European Championship – were 48 € more expensive than in January, when the hotel’s demand was the lowest. The report also underlined the emergence of 17 new sources of reservation generating income, demonstrating the way in which hotels respond to evolutionary requests for travelers today.
“In a pleasant way, many accommodation companies are already heading for a more adaptable and dynamic approach, but it is often speed – or its absence – which can harm their ability to capitalize on opportunities,” explains Rankin. “The reality is that the vast majority of accommodation companies still have no dedicated income management teams, or at any time allocated to income management. This is where Dynamic returned more comes into play: democratizing the practice and giving each property, whatever the size, the tools they need to compete on a playground. ”
Dynamic returned more is now available in Germany, Mexico, Spain, the United Kingdom and the United States, after its successful launch in Australia and New Zealand last September. A world version is scheduled for later in 2025.
Media surveys
Maria Crilianra
+61 2 9056 7415
media@sitemider.com
Information on investors
Paul Wong
+61 411 889 876
Investor.relations@sitemider.com
About siteminder
SiteMinder Limited (ASX: SDR) is the name of siteminder, the main hotel distribution platform and income in the world, and a small hotelier, all-in-one hotel management software that makes life of small accommodation providers easier. The World Company has its headquarters in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico. Thanks to its technology and the largest partner ecosystem of the global hotel industry, SiteMinder generates more than 125 million reservations worth more than $ 50 billion in revenues for its hotel customers each year.