Bedroomzzz was an early player in the UK’s aparthotel sector, launching its first property in Leeds as a family business. Today, the brand operates 866 units in cities from London to Edinburgh, each with a distinct identity.
Combining the comfort of a serviced apartment with the luxury of a hotel, Victoria Curley, Sales Managerhighlights a thoughtful touch unique to the apart-hotel sector:
“We provide a free pastry every morning. It’s just a little extra deal that we like to give our customers, and it goes a long way.
Roomzzz properties are also deeply connected to the local community, with each location supporting local charities that reflect the unique character of its city. In Edinburgh, for example, Roomzzz partners with initiatives focused on social housing and food security, even going so far as to donate surplus pastries from its morning offering.
Additionally, Roomzzz demonstrates its commitment to making a difference on a larger scale through its annual charity week. Held across all sites, the initiative recently raised £45,000 to support efforts to tackle homelessness across the Parklane FoundationRoomzzz’s dedicated charity.
“The human element in this business is so different from big brands. If we can help, we will. My managers always support the decision to give a free room to a good cause or to give a voucher to charity,” emphasizes Victoria.
Perhaps the crowning glory of it all is the 75,000 members of the loyalty program, a figure which Victoria says is the “greatest pride of the group”.
A journey to success with the SiteMinder platform
Once upon a time, Roomzzz handled all bookings manually – a system that quickly became untenable as the brand grew.
Victoria and the team chose to implement SiteMinderconfident about its investment in an industry-leading distribution and revenue platform.
“It caught our attention because it was a simple and attractive business proposition, clear on pricing and features, and it also allowed us to adopt multi-property features,” says Victoria.
“When creating a new property, our brand identity is also already integrated with SiteMinder, so we just need to add this additional property because all the main integration requirements are there. It’s a very simple process for us and one that we really enjoy as a rapidly growing brand.
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Control and transparency in pricing management
SiteMinder also plays a central role in maintaining pricing parity – a non-negotiable for Roomzzz.
“We are incredibly strict about rate parity and we don’t allow third parties to control our rates,” says Victoria.
“If there is a discrepancy, we can easily send a screen proof directly from SiteMinder showing exactly what rates we want to show versus what is being distributed. »
This ensures full transparency and builds customer trust.
Additionally, SiteMinder enables Roomzzz to make data-driven decisions, a necessity in the modern travel market.
“The restrictions display screen shows us each date and price with options to manage proximity to arrival, sales stop, minimum stay and much more. I couldn’t live without it,” says Victoria.
Another benefit is the time saved thanks to the platform’s intuitive design and commitment to simplicity.
“We just have a really easy way to see everything, whereas with other channel managers you have to go through 20 pages to find what you’re looking for.”
Corporate partnerships made simple
Having previously managed corporate bookings manually, a tedious process that added unnecessary hassle, Roomzz left that frustration behind with SiteMinder’s seamless solution. GDS integration.
These reservations are fully automated, saving staff valuable time and significantly improving efficiency.
“Our business rate is pre-loaded into SiteMinder, so if availability is there, bookings come in automatically,” says Victoria. “This is a huge relief as GDS represent a significant portion of our bookings.”
Finally, the support provided by SiteMinder has been a standout feature for the Roomzzz team.
“If we ever encounter an issue, although rare, the support team is extremely knowledgeable,” shares Victoria.
“Everyone we spoke to seemed to have a good grasp of the product, which is something you don’t find everywhere. Knowing that if a problem arises, you can talk to someone who understands the system and help you find a solution quickly, is really crucial for us as a small independent business.
This level of support is especially important given the structure of Roomzzz. “We don’t have a big IT team to support us,” adds Victoria. “Having this true support partnership from SiteMinder is huge for us. »
For Roomzzz, SiteMinder is more than a tool: it’s a catalyst for growth, simplicity and customer satisfaction. And we at SiteMinder are incredibly excited to be a part of this journey!