Sydney, Australia – Hotel bookings for the days leading up to Christmas, December 21-25, increased significantly compared to last year – up 43% in Germany – according to new data from SiteMinder, the leading global distribution and distribution platform. of hotel revenue. The increase was driven by growth in international bookings during the month of December, which increased by up to 26% in Indonesia and 15% in the United States.
These increases complement a year-on-year increase in length of stay and booking times over Christmas week, demonstrating increased confidence in international travel and a return to people booking further in advance. The average length of stay booked for the period is expected to increase by 6% in the UK, from 1.98 days to 2.10 days, while the average booking time will increase by 10% in Thailand, from 84.67 days to 93.19 days.
Additionally, hotels in most markets around the world are seeing an increase in their average daily rate (ADR) for Christmas week, including those in Spain where the ADR increased from €186.01 per last year to €200.11 this year.
Among those most on the move this week will be British travelers. They are expected to be among the top five source markets for all major tourist destinations, from Australia and Thailand to the United States and Spain.
Trent Innes, SiteMinder’s Director of Growth, said: “The Christmas holidays have always brought people together from all over the world and it’s great to see that will be true again this year. Our data shows not only are hotel bookings up for this week, but there is a strong return in international travel and travelers are booking months in advance. Whether returning home to see family or simply taking a break in an exciting destination, travelers are expected to generate significant revenue for hotels towards the end of 2024 and hoteliers would do well to maximize their visits through memorable experiences.
SiteMinder Traveler Evolution Report 2025 shows that two thirds (65%) of global travelers are now more likely to travel for an event, with family reunions/celebrations topping the list. While almost half (46%) plan to book a standard (basic quality) room, the majority will splurge “where it counts”, with 87% willing to spend on extras like breakfast (47%) %), room size (30%) and views (28%). Four out of five people also intend to have experiences on site, in their accommodation.
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About SiteMinder
SiteMinder Limited (ASX: SDR) is the name for SiteMinder, the world’s leading hotel revenue and distribution platform, and Little Hotelier, an all-in-one hotel management software that makes life easier for small accommodation providers. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest ecosystem of partners in the global hotel industry, SiteMinder generates more than 120 million reservations annually representing more than $50 billion in revenue for its hotel customers.