London, United Kingdom: Hotels in UK cities are seeing a significant increase in bookings and average daily rates (ADRs) in the run-up to Kylie Minogue’s Tension 2025 tour, according to new data from SiteMinder, the leading global distribution and travel platform. hotel revenue.

The Australian pop icon will perform from May 16 to June 6 in London, Birmingham, Glasgow, Newcastle, Nottingham, Manchester, Liverpool and Sheffield. With more than 70% of its UK shows already sold out, hotel bookings increased seven-fold (727.8%) in these destinations compared to the same dates last year, measured on October 11. And hoteliers should benefit from it, with ADRs. for the period, increasing on average by almost 10% across all cities, from £201 in 2024 to £221 in 2025.

Another indication of the impact of the tour can be seen via the length of stay. The average length of stay was reduced by more than 10% to 1.33 days, with many fans opting for shorter trips specifically to see Kylie.

“UK hoteliers need to prepare for the growing importance of event bookings. This requires dynamic revenue management strategies and flexible booking options that can quickly adapt to sudden changes in demand while capturing activity from the most demanding customers. It’s encouraging to see that UK hoteliers benefiting from Kylie Minogue’s Tension Tour have demonstrated success so far,” says James Bishop, VP of Ecosystem and Strategic Partnerships at SiteMinder.

Media inquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com

Information for investors
Paul Wong
+61 411 889 876
investors.relations@siteminder.com

About SiteMinder
SiteMinder Limited (ASX: SDR) is the name for SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes life easier for small accommodation providers. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, ​​Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest ecosystem of partners in the global hotel industry, SiteMinder generates more than 120 million reservations annually representing more than $50 billion in revenue for its hotel customers.



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