What is Amadeus GDS?
Amadeus GDS is one of the leaders in the hospitality sector global distribution systems. It provides a platform for hotels and travel agencies to promote their offerings to a large market. With connections to over 400 airlines and over 50 rail, cruise and ferry operators, Amadeus is a gateway to new revenue opportunities.
What is Amadeus GDS used for?
Amadeus GDS is used to tap into a large market where travel supply and demand intersect. For hotels, this is an opportunity to showcase their inventory to thousands of travel providers such as traditional travel agents, tour operators or package sellers.
Who owns Amadeus GDS?
Amadeus GDS belongs to the Amadeus IT group. Their headquarters is in Madrid, Spain, while the central database is located in Germany. How old is Amadeus GDS? Well, the company was founded in 1987 and became the industry’s leading global travel distributor in 1998.
How many hotels use Amadeus GDS?
Amadeus positions itself as having over a million hotel properties connected to its travel platform. It also says it generates more than 450 million bookings per year.
This blog will delve deeper into the importance of Amadeus for your hotel, including what it can achieve and how you can make the most of it as part of your distribution and revenue strategies.
Why is it important to use a GDS like Amadeus?
Using leading GDSs like Amadeus is an important way for your large hotel or group to access a previously inaccessible number of travelers around the world.
The GDS is particularly useful for connecting with business travel programs and win transitional company reservations. High-value guests and businesses will use GDS-connected companies to book not just accommodation but sometimes entire travel packages.
Added to this is the incentive to meetings And events being booked at your hotel, as it is a large part of the business travel market, and becoming a preferred hotel for this type of business will lead to financial stability.
Ultimately, a partner like Amadeus is a powerful way to diversify your distribution and strengthen your revenue generation and maximization strategy. Let’s take a look at the full range of benefits in the next section.
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Amadeus GDS stands for Hotel Distribution and Revenue Management
By using Amadeus GDS and other GDS partnerships, your hotel can benefit from a significant increase in bookings and profits.
A successful strategy depends on diversification, value-added sales and the ability to capitalize on the right opportunities at the right time.
With a GDS like Amadeus, you will achieve at least five key results:
- Access to high-value travelers, including those who book mid-week and spend more: This will allow you to combat traditional seasonality and help you maximize the average daily rate (ADR) as well as increase profits from each individual booking.
- The possibility of negotiating exclusive rates and agreements: This will help you have certainty about your future occupancy and income, giving you more accurate forecasts and a solid foundation from which you can optimize your income management strategy.
- A chance to become a preferred hotel partner of global companies: This brings the benefit of a regular flow of bookings that you can count on annually, or even monthly, and also allows you to maximize the value of your loyalty program.
- The ability to host more meetings and events: This will increase your total revenue, improve your cash flow, and potentially increase your profits if you can minimize your expenses. It’s also a good way to improve your hotel’s overall reputation.
- Visibility of major travel retailers such as travel agents, tour operators, airlines, cruise lines, etc. : This gives you global exposure to virtually every corner of the globe, allowing you to connect with guests you would otherwise never be able to reach.
Amadeus GDS cost, software integration and training
Some key details that will be important to know if you are considering using Amadeus in your hotel are things like how much it will cost you, what type of integration is required with your software and whether any training, courses or certification will be necessary. required and/or provided.
Let’s see if we can get to the bottom of this.
Cost
How much does Amadeus GDS cost? Unfortunately, we cannot provide a definitive cost for using Amadeus in your hotel. What you pay to use the Service will depend on whether you have a direct connection or a connection through a third party, the specific agreement you have entered into, and whether you use additional services such as marketing tools.
Fees may vary and also include annual fees and reservation fees. Research is always important, so you can understand what the best investment for your property.
Software integration
Typically, you will need a property management system to integrate with Amadeus GDS via a robust interface or API. This will allow your real-time rates and availability to be communicated transparently to the GDS.
In this regard, it will also be important to have a channel manager, so that the PMS can also manage inventory accurately and easily through multiple channels at the same time.
A connection provider like SiteMinder can really help make this whole process painless, thanks to its superior connectivity and partner ecosystem.
Training
Training is available and provided by Amadeus itself. This includes instructor-led sessions and online learning resources that can be explored at your own pace and convenience. Amadeus also has a blog and resource center to provide additional information and training.
There is also third party companies who offer Amadeus GDS courses and certifications, if you really want to hone your skills and gain in-depth knowledge – which will come in handy if you want to optimize your GDS strategy.
How to choose between Amadeus GDS tariffs and other options
So should you choose Amadeus for your hotel? And how do you choose between Amadeus and other major GDS brands like Sabre, Galileo, Apollo or Travelport?
Are you basing your decision solely on price and features? Is the level of support and training the most important part of the decision? What will bring you the most bookings and revenue?
Maybe you don’t need to choose at all. Instead, you can connect multiple GDS channels at once through a single connection.
How? With SiteMinder GDSa platform to seamlessly connect and manage all major GDS providers. Let us tell you more…